The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory
Contenu
Titre
The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory
Journal of Computer-Mediated Communication
Créateur
Didier Courbet
Marie-Pierre Fourquet-Courbet
Roland Kazan
Julien Intartaglia
volume
19
numéro
2
pages
274-293
Date
2014
Langue
en
doi
10.1111/jcc4.12035
issn
10836101
Titre abrégé
The Long-Term Effects of E-Advertising